Video Marketing on a Budget: A Practical Guide

Overview

Video doesn't have to be expensive. Here's how to start: The Simple Setup ($0-500): - Smartphone with good camera - Ring light ($30) - Lavalier mic ($25) - Free editing: CapCut or DaVinci Resolve Content That Converts: 1. Explainervideos - What you do in 60 seconds 2. Client testimonials - Face-to-camera, real results 3. Service overviews - Quick demos of offerings 4. Team introductions - Humanize your brand The Formula: - Hook in 3 seconds (problem or result) - Deliver value in 30 seconds - Call to action at end Where to Use: - Website homepage - About page - Service pages - Email signatu…