Copywriting Formulas That Convert: A Practical Guide

Overview

The best copy formulas: AIDA (Attention, Interest, Desire, Action): 1. Grab attention with a bold claim 2. Build interest with specifics 3. Create desire with benefits 4. End with clear CTA Problem-Agitate-Solution: 1. Name the problem (be specific) 2. Agitate (make it hurt) 3. Present your solution The 4Ps: 1. Picture (paint the outcome) 2. Promise (commit to result) 3. Proof (show evidence) 4. Push (call to action) Headline Formulas: - "How to [desired outcome] without [pain point]" - "The [number] [result] you're missing" - "[Authority] reveals: [topic]" - "Why most [audience] fail at […