What to Expect from an ROI Audit (And What Questions to Ask)
Strategy · 8 min read · May 6, 2026
Not all audits are created equal. Here's what a real ROI audit should uncover—and what most agencies miss.
Overview
You've probably seen agencies offer "free website audits." Most just run your URL through an automated tool and send you a generic report. That's not an ROI audit. A Real ROI Audit Includes: 1. Conversion Funnel Analysis - Where do visitors drop off? - Which pages lose the most prospects? - What's your true conversion rate by traffic source? 2. User Experience Assessment - Navigation patterns and heatmaps - Form friction points - Mobile usability issues 3. Technical Performance Review - Core Web Vitals (LCP, INP, CLS) - Page speed bottlenecks - Crawlability and indexing issues 4. Lead Qua…
Topics: ROI, Audits, Strategy
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