Analytics Setup Guide: What to Track and How to Use It

Overview

What to track and why: Essential Metrics: Traffic: - Sessions (total visitors) - Users (unique visitors) - Channels (where they come from) - Pages/session (engagement) Behavior: - Bounce rate (should be under 60%) - Time on page (varies by content) - Pages per session (3+ is good) Conversions: - Goal completions - Conversion rate (benchmark: 2-3%) - Cost per acquisition What to Ignore: - Vanity metrics (followers, likes) - Single session duration - Absolute numbers (focus on ratios) The Reporting Routine: - Weekly: quick health check - Monthly: trend analysis - Quarterly: strategy review…